My brief for this task is based around a proposed International Women's Day event named 'POW WOW', set to take place in 2022. The fictional campaign involves a one-day conference where female professionals from around Australia come to inspire and inform the community, and celebrate the female population. 

This project involved designing a logo and a range of branding tasks that centred around illustration. I took a minimalistic and sophisticated approach that emphasises the woman and conveys my message clearly, without distracting the audience with too many competing components. The gradient with gentle colours becomes a motif throughout the work and this adds a playful tone to the project.